In today’s digital-first property market, first impressions aren't made at the front door — they’re made online. Whether you're selling or renting, your property is competing against dozens of others on Rightmove, Zoopla, and estate agent websites. So, what makes your listing stand out?

Professional photography.

And not just because it looks nice — the data backs it up. In fact, high-quality photography has been shown to directly influence how quickly a property sells, how many people view it, and even how much money it sells for.

Buyers Click on Photos First — Or Not at All

A 2024 UK survey by Barrows & Forrester found that:

- 80% of buyers said they were more likely to click on a listing because of a great lead photo.

- 59% said they would skip a property altogether if the first image wasn’t appealing.

- 71% browse through all listing photos before deciding to enquire, while 49% abandon listings with poor images entirely.

More Views, Faster Sales

According to a 2025 report by WorldMetrics and Gitnux

• Listings with professional photography receive 61% more views than those with standard images.
• Homes with high-quality visuals typically sell 32% faster.
• Properties photographed professionally can sell for up to 5–11% more than those with DIY or basic agent photography.

Estate Agents Don’t Always Offer Professional Images

Many estate agents include photos in their package, but not all use professional photographers. Often, a staff member will take quick snapshots on a phone or compact camera. While these may be ‘good enough’ to get a listing online, they’re rarely enough to make your home stand out.

At PhotographMyProperty, we specialise in capturing your home at its best — with lighting, composition and post-editing techniques that show off space, warmth, and character. Because in a crowded market, "good enough" isn’t enough.

Better Presentation = Higher Value

Imagine two identical properties side-by-side. One is dark and cluttered with blurry phone photos. The other is clean, bright, and professionally shot. Which one do you think buyers will view first? 

Which one will they assume is worth more? Professional photography can increase your property’s perceived value by 5–11%, helping you justify a higher asking price or receive stronger offers.